Hearth Advisory — LinkedIn & X Content Pack
Status: drafts, pending Ibrahim's approval. Nothing here has been posted. Posture: quiet, Page-first, identity-minimized. No founder linkage until Ibrahim approves disclosure.
Files
| File | What it is |
|---|---|
about-section.md |
LinkedIn Company Page About text (short + standard variants) |
content-calendar.md |
4-week posting cadence + approval workflow |
linkedin-posts-batch-01.md |
First 6 LinkedIn Page posts, ready to stage as Buffer drafts |
x-content-batch-01.md |
X adaptations: 3 threads (from Fable's Dispatch notes) + standalone posts |
Source material
- Fable website build copy (hero, mission, Dispatch field notes, research notes):
/opt/data/content/hearth/website-experience/fable/index.html - Brand voice + social rules:
/opt/data/content/hearth/brand-identity/brand/HEARTH_BRAND_MANUAL.md(§10 LinkedIn, §11 Social, §13 Voice) - Assets:
../linkedin/(avatars, banners, cover, quote card)
Rules baked into every draft
- Proof integrity: no invented clients, metrics, logos, or testimonials. Ever.
- Concrete value over aphorism: every post teaches mechanics, steps, or questions a reader can reuse (Ibrahim feedback, 2026-07-24).
- No em-dash habit: short sentences and colons carry the rhythm (Ibrahim feedback, 2026-07-24).
- Ember dosage: one strong line per post, not five.
- Voice: plain, warm, precise. "The fire is new. The discipline isn't."
- Client-facing offers keep plain names ("the AI Modernization Audit"); poetic names are for products only.
- Monetization path: authority posts first, soft CTA to the Audit only where marked. Nothing publishes without Ibrahim's explicit per-post approval (Buffer drafts → he taps approve).