The Hearth website, four ways.
Two independent builders. Two rounds. Round 1 executed the approved brand system faithfully. Round 2 was told to challenge everything. Nothing here is a final decision — it's the comparison before one.
A working paper that won't finish until you sign it.
Daylight only. The site is a letterhead document — folios, Exhibit A, schedules — that halts as a watermarked DRAFT until you press-and-hold to countersign. Human-in-the-loop, enacted.
Every claim on the page unfolds into its evidence.
Hearth as a proof company. Each sentence wears a provenance seal; tap it and the working opens — source, basis, confidence, and the named human who signed it. Auditability as the design language.
The room where the fire is kept.
One continuous evening. The canonical First Light ritual opens into a warm architectural interior — the Kept Flame system executed faithfully.
Evening-hearth dark, product as parts of the hearth.
First Light ritual, the product ecosystem as Mantle / Kindling / Andiron / Dispatch, proof labeled example-only.